Anyone connected to the world of advertising appreciates talented layout artists — those enigmatic visual guardians of the printed page who cleverly meld design ideas with copy and headlines. Each artist’s ultimate goal is to create visually appealing messages —elements vital to every successfully produced print ad, brochure and flyer.
Today’s budget-conscious businesses also appreciate saving time and money on design and production. However, cutting corners on advertising can have dire consequences. Sacrificing quality and creative oversight has always been of vital concern — until now.
Meet Kevin Downey and he will be happy to introduce you to his uniquely global approach to local advertising projects: Quick and Easy Ads.
From his busy Advertising Director’s office at The Virgin Islands Daily News, Downey searched for ways to resolve an enviable dilemma: How to best create a sufficient number of visual presentations to keep up with client demand. Necessity having maintained its status as the mother of invention, even in paradise, Downey addressed the problem with ‘big picture’ vision and aplomb.
Facing limited creative resources on-island, a growing sales team with customers clamoring for more dynamic visuals, the quick turn-around nature of the newspaper business and tight budget constraints, Downey went to work. Over a four-year period, Downey dealt with a number of bumps and glitches. “I don’t think you can computerize creativity,” he said, adding, “The trick is to use technology to access optimum creativity.”
Through comprehensive research, hands-on contact and obvious tenacity, Downey established a fascinating method for resolving his situation. He established exclusive agreements with English-speaking layout artists in key locations around the globe. His system ensured that a certified layout artist would always be available to work on a project and take it to completion in short order. What a boon to his ever-increasing number of savvy customer service representatives!
Downey soon realized the clever system he established to serve his newspaper’s advertising department could be taken to the next level. Think of it. A one-person advertising agency in Duluth could have print ads ready for client approval the very next day. A short-staffed in-house promotion department in Las Vegas could produce a 4-color brochure practically overnight. A car dealership in Wilmington no longer would need to keep a staff member tied up with ad designs and last minute price changes. A non-profit organization in Denver could create an attractive flyer to promote a fund-raising event in no time. Best of all, the cost-effective pricing for the service would be stunning: $1 per square inch.
“We now have 124 artists in places such as Canada, London, China and Sri Lanka. That means a layout artist is available to anyone, anywhere around the clock,” said Downey.
That’s right. Quick and Easy Ads is up and running and ready to serve you today. How does it work? As the name implies, it is quick and easy. Simply visit www.quickandeasyads.com. Complete the easy to follow web-based ad assignment form, attach your custom pictures, logos and illustrations and click ‘send.’ By the way, you have the option to leave the creativity to your assigned artist or you may provide explicit instructions. You will receive an email confirmation for your files. The next day, you will receive an email with an attached low-resolution PDF file ready for your review. You may accept the finished design as-is or request revisions and then edit the ad up to a maximum of three times at no additional charge. Corrections are done within an average two-hour timeframe. Once the ad has been created to your satisfaction, simply indicate your approval. Your final product will be delivered via high resolution PDF. All ads are reviewed for professionalism and creativity before they are released. Downey emphasized, “This is not template ad designing. That’s what sets us apart.”
Quick and Easy Ads creates advertising layouts in color or in black and white for your newspaper or magazine needs. Clients also may take advantage of this amazing service to design flyers, brochures, presentation covers — virtually anything in print is eligible to enjoy the premium services and low rates.
A magna cum laud graduate of Mercyhurst College in Erie, Pennsylvania, Downey received his Masters in Public Affairs and Journalism from The American University in Washington, DC. Immersed in the small to mid-size U.S. newspaper business market throughout his career, he made a giant leap of faith to the Pulitzer Prize-winning Virgin Islands Daily News in 2003. Since his arrival in the territory, he substantially increased the growth of the newspaper’s advertising department. Also, in his capacity as Advertising Director, he is responsible for having developed the No. 1 website in the Caribbean: www.virginislandsdailynews.com.